PORTFOLIO

Working with a partner agency, my company was tasked to redesign, rebuild, and improve the overall functionality of the existing platform of DIRECTV Dealer microsites which currently includes over 280 authorized dealers nationwide, but will grow to over 1200 within the year. Working directly with a team of upper management and marketing executives from AT&T, as well as project managers from the partner agency, and our internal development team, I collaborated to establish a scope of work, budget, and a project timeline that included specific deadlines for deliverables with an urgent turnaround expectancy. As the Lead Developer, I was solely responsible for the platform build out, including migrating the data from the previous platform for all 280+ dealers in a way that would allow their content to easily be managed both globally, and individually, and to ensure minimal downtime during the transition, and absolutely no disruption to existing SEO, analytics, or ad tracking.

Privacy and simplicity was of the utmost priority for this tech startup. As a company with an ambitious goal of changing the way the world uses social media, Wishbox.Love provides a way for users to think outwardly, rather than inwardly, about the content they post online, as well as who can view it. For example, taking a moment to share love with the important people in one's life, rather than posting yet another bathroom mirror selfie, or a delicious taco pic. As the Lead Developer and UX Designer on this project, I was tasked with providing a private and secure space for users to post such content that would be completely inaccessible to users beyond those whom the content creator specifically invites to view and collaborate upon. The challenge was building such an interface while ensuring it was still easy enough for the technologically inept to be able to use with minimal to no instruction.

As the Lead Developer and UX Designer on this web build project, I was solely responsible for delivering a 100% design-accurate website that functions as beautifully as it was designed. The client provided a plethora of full resolution images that are as powerful as they are pretty, so imagery quickly became the focal point of this project. It was imperative that the user experience I created live up to the impact that the imagery makes, without stepping on its toes.

2020 was a year that brought about some of the most profound, widespread tragedy in human history. Not only was it marred by the COVID-19 pandemic, but it will also forever be remembered in the United States for its unprecedented number of unforunate, racially charged incidents as well. At the height of the country's polarizing race issues, I was asked to lead the development of a new website for the National Center for Civil and Human Rights. As the Lead Developer and User Experience Designer, it became my absolute pleasure to work directly with the upper management team for the organziation to bring to life a website that would provide users with a glimpse of the same type of overwhelmingly emotional experience they would receive when visiting the Center in person during a time when the pandemic made that otherwise impossible, but never more necessary.

I did not balk at the opportunity to visit Zoo Atlanta as a patron during the planning phase of this project, when it was asked that I do so by the upper management team for the orgnaization. They wanted their new website to mimic the experience of visiting the Zoo in person as closesly as possible. And from their continuously streaming Panda Cam, which gets more than 500,000 visitors each month online, to their fully custom itinerary builder, I believe I was able to deliver exactly what they were hoping for as the Lead Developer and UX Designer on this project. But the user experience doesn't stop at the zoo's front gate, because I included a nearly real-time, geolocation tracker on their zoo map page to help users find their way between exhibits while visiting the Zoo grounds.

As the Lead Developer and UX Designer on the development of this tech startup in the educational space, I worked directly with the Founder and CEO, as well as our internal development team to create a fun, enticing, user-friendly environment that would appeal to both teachers and students at all grade levels. For the teachers, it was imperative that the tool be simple enough to use, yet affordable enough not to need to get special permission from their educational instutions in order to participate. For the students, the most important thing was to provide a robust, intuitive user experience that would motivate them to read more of a variety of books, and to do so more frequently. In order to achieve this, we included a "reading resume" that would keep track of any books the user has read. Additionally, we included a Spotify-like "reading list" feature that would provide students with the opportunity to create curated lists of books of their choosing that could then be shared with other students and teachers. To help get the word out and drive usership to the site initially, we developed a game-based email campaign that prompted the recipients to choose from an array of possible books from which a particular quote was the first line there of.

One of the largest asphalt pavement companies in the world, Blacklidge Emulsions asked us to create a website that would provide a space to showcase their competitive advantages in the industry in the same sort of uber creative and interesting ways that led them to develop those advantages in the first place. So before you go thinking that the world of asphalt pavement is boring and mundane, take a look at some of the incredible aerial videos I, as the Lead Developer on this web build project, am using throughout their website. Give a listen to an episode of their "Women of Asphalt" podcast, or check out the instructional animations that were implemented on their products pages to get a quick education on what makes their asphalt additives substantially superior to their competition.

As the Lead Developer on this web build project, I worked directly with the client, a team of designers and a project manager from an affiliate agency, as well as our internal development team in order to ensure clear communication across all channels. I worked closely with the project manager on the design agency side to ensure that deadlines were set, assets were created and distributed, and deliverables were received within the expectations of the client, as well as the project budget.